at&t business sales leadership development program

at&t business sales leadership development program

It’s certainly systematic, but I believe this is among the most important factors to effective sales management and that is to make certain you are tuned into the proper radio frequency with your program salespeople.

There’s just one radio station that your sales executives are interested to listen to and that radio station is: WIFM. (You might say WIIFM, but let’s not get too technical here…).

This is the “What’s-In-It-For-Me” radio frequency. This is the only station they devote any attention to and if you’re not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio…or even yet, just turn off the radio!

Take this in consideration once you carry out the at&t business sales leadership development program course material in SMMA, making certain that once you get to know a new concept, think about how you will pass this to your sales staff. All of the time, think in reference to how you will talk about things with them…and what’s actually in it for them.

Since they actually aren’t concerned about any other thing .

Here’s the fuss you’re getting it from all directions; your boss is telling you every day that he’s “$6 million in the hole”, your Sales VP is calling you and emailing you as to “why your team’s closed accounts in their pipeline last month was really low” (as he has numbers to hit as well, y’know) and you know just how much in sales YOU have to get to leastwise hit quota so you can bring home some sort of a commission at&t business sales leadership development program inspection this month since your spouse demands money to pay for that new dishwasher…

Your salespeople aren’t concerned about any of that.

People are self-loving by nature, they think leadership principally about themselves initially. As a matter of fact, in a research carried out by AT&T, the number one word applied in telephone conversations (I’m not certain if they were eavesdropping here or what) which beat the number two word by a ten to one margin is the phrase “I”.

People are concerned about themselves initially. All of the time

And sales people are concerned about themselves first, second and third. Your at&t business sales leadership development program demands and those of your bosses don’t even come as a priority.

So once you get on the phone with them talking to them about their sales numbers, what do you tell them? Do you tell them about how your VP wants this, your Director want that and you want the other?

They will tune you out since they simply aren’t concerned the least bit about any of that…

All they are concerned about is how THEY are going to hit THEIR sales number and how THEY are gonna pay for THEIR dishwasher that THEIR spouse keeps bugging THEM about…

And the sooner you get this and begin applying at&t business sales leadership development program formulas and language that IS ON THEIR RADIO FREQUENCY; you will never get them to perform to their highest degree.

But as soon as you actually sales talk to them in a way that they well interpret, and do it all the time (not some of the time), but ALL of the time, they will “pre-program” you on all their favorites and preset buttons on every radio they have.

This is really crucial to take in consideration once you are to talking with your sales staff, since at any rate, how your at&t business sales leadership development program deal with them mostly settles how successful of a leader and sales manager you are.